Many things must change fast in European ATM to accommodate the increasing traffic. Eurocontrol is not leaving them to chance. Apart from the technical, legislative and political fields of action, communication is also coming into play, in collaboration with Euronews. Have a look at this set of informative videos about the Single European Sky, Functional Use of Airspace etc. The idea behind this communication strategy seems to be, "if governments hesitate, then public opinion will convince them".